As an experienced communicator, Lesley mixes traditional and new media to achieve strategic goals. She consistently innovates new ways to communicate with her willingness to learn new technology for website management, graphic design, and more.
When the Tuscaloosa City Schools needed a COVID dashboard, Lesley sprang into action by connecting a database with Google Data Studio featuring the system's branding. The result was embedded into the website. This database was the first real-time COVID tracker among K-12 school systems in the state. Click here to view the webpages she built.
Lesley has a knack for illustrating speeches through the use of interactive multimedia, like Abode Spark. Click the image below to view the full presentation, using the left and right arrow keys.
The use of compelling language and visual imagery is a hallmark of Lesley's social media strategy. Her experience with social media was borne out of crisis response following the 2011 tornado.
The former broadcast journalist hasn't forgotten her roots as she uses her training to incorporate video storytelling in her communication efforts.